The growth of various forms of media have created an environment where there is no longer a catchall form of marketing that will reach every audience, not even the internet. According to some estimates, over 80% of millennials watch videos online, yet a large number of people still listen to traditional radio especially during commutes. In order for business owners to get the maximum reach and effectiveness of their marketing tactics, they will need to use an integrated campaign.
Although we’re majorly a digital marketing agency, we realize that traditional marketing is still useful and should not be thrown out just yet. Here’s how you should integrate the two in your business.