Startup Uganda

Startup Uganda is the umbrella body that brings together different entrepreneurial entities in Uganda. Until recently, they have not been able to sell their vision and idea of a joint body to the different startups that have mushroomed through the hubs. The obstacle they faced was being able to create content that speaks to this.

The solution

Together we launched an impactful social media campaign to raise awareness about the ecosystem and grow its membership. We also played a lead role in branding and providing digital coverage of its annual event; Uganda Innovation Week which over the years has grown to be the most sought-after startup event in Uganda.

Outcome

Growth in online followers by 2000